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NYC Whole Foods Market Stores Give 5%

April 13, 2018

NYC Whole Foods Market Stores Give 5% Toward Building Oyster Reefs in NY Harbor, on Thursday, April 19


New York, NY, April 13, 2018:

On Thursday, April 19, select Whole Foods Market stores in Manhattan and Brooklyn will donate 5% of net sales to the nonprofit initiative Billion Oyster Project, supporting the restoration of oyster reefs in the East River, Hudson River, and throughout New York Harbor.

Restoring oyster reefs is a way to kickstart the revival of a healthy ecosystem in NY Harbor, which was once of the world’s most dynamic ecosystems. Nicknamed “ecosystem engineers,” oysters create habitat for thousands of other species, and their reefs can help to protect New York City from storm damage—softening the blow of large waves, reducing flooding, and preventing erosion along the shorelines.

Shopping at these Whole Foods Market locations on April 19 will help benefit NYC oyster reef restoration, as well as waterfront STEM education in Billion Oyster Project schools across New York City:  

  • Whole Foods Market Bowery, 95 E. Houston St
  • Whole Foods Market Bryant Park, 1095 Ave of the Americas
  • Whole Foods Market Chelsea, 250 7th Ave
  • Whole Foods Market Columbus Circle, 10 Columbus Circle
  • Whole Foods Market Tribeca, 270 Greenwich St
  • Whole Foods Market Union Square, 4 Union Square East
  • Whole Foods Market Brooklyn, 214 3rd St
  • Whole Foods Market Williamsburg, 238 Bedford Ave

“We are honored to work with Whole Foods Market to renew our waterfront,” says Pete Malinowski of Billion Oyster Project. “New York Harbor is the largest public space in New York City, and we hope that by engaging thousands of New Yorkers in restoring a self-sustaining oyster population, we can create a blue space that contributes to the health and sustainability of the city while also bringing people joy.”

Since its creation, Whole Foods Market has committed to supporting local communities as part of its belief in the power of food to drive social change. Several times a year, the stores hold community giving days (otherwise known as “5% Days”) and the groups that benefit from these events are as varied as the communities themselves.

Whole Foods Market is Billion Oyster Project’s Premier Waterfront Supporter. The following stores will showcase special activities with the Billion Oyster Project team on Thursday, April 19:

  • Whole Foods Market Tribeca, 270 Greenwich St
  • Whole Foods Market Williamsburg, 238 Bedford Ave
  • Whole Foods Market Gowanus, 214 3rd St
  • Harbor Bar* at Whole Foods Market Bryant Park, 1096 Ave of the Americas
  • *Shells from Harbor Bar are returned to Billion Oyster Project for use in their restoration work (just one reclaimed oyster shell can help restore up to 20 new live oysters!).

Throughout the day on Thursday, April 19, Whole Foods Market shoppers are invited to share their shopping experiences by tagging @billionoyster and using the hashtag #5forNYHarbor. In celebration of Earth Day coming up on April 22, Billion Oyster Project is also offering a free membership to one lucky new e-newsletter subscriber (see details).  

In celebration of Earth Week, Whole Foods Market will also provide snacks on April 18 and April 20 for 100+ students and community members who are participating in a beach clean-up and educational activities at Conference House Park on Staten Island, hosted by Billion Oyster Project, NYC Department of Parks and Recreation, and SCAPE Landscape Architecture. On April 27, Whole Foods Market will provide 800 lemons and 200 limes for the Billion Oyster Party—Billion Oyster Project’s annual fundraiser.

And reminder, oysters cannot be eaten out of NY Harbor, as they could contain sewage and other harmful pollutants. NYC oysters are for ecosystem restoration purposes only.



For media inquiries, please contact:
Jennifer Ballesteros:
212.458.0800, ext 6516



Launched in 2014, Billion Oyster Project is an ecosystem restoration and education movement aimed at restoring one billion live oysters to New York Harbor by the year 2035. With the ability to filter water, provide habitat for many marine species, and help shield NYC shorelines from storm damage, oysters have the power to protect life in and out of the water.

To date, Billion Oyster Project has planted 25 million oysters so far, engaging 6,000+ students, 9,000+ volunteers, and 60+ NYC restaurant partners. The project’s hands-on science and restoration curriculum is taught at 70 schools across the city. To follow the journey toward 1 billion oysters restored, subscribe to Billion Oyster Project’s e-newsletter at, and follow @billionoyster on Twitter and Instagram and @billionoysterproject on Facebook.